Is Personal Branding Important? – T2B 14

Will I lose readers if I change my focus?

(timestamps below)

  • Is it a beginner-blogger-mistake to focus on too many topics?
  • How do I reign it in? Should I?
  • How do I find my niche if I have tons of passions?
  • I’m scared to focus in on one thing and lose readers in the process.  Should I?
  • Could I have a bigger impact if I just focus on one thing?
If trying to learn which social media platforms are right for your business leaves you needing to know how to overcome analysis paralysis that threatens to sweep over you like the surfer on the huge wave in this picture - listen to this episode!
Trying to figure out which social media platform you should use can be like a giant, overwhelming wave of options and education-needed-for-success looming over you.
Said wave leaves you in need of analysis paralysis cure. We can help! Listen to learn how to decide which social media channels to use.

Links to references made in the podcast:

Timestamp Listening:

  • 1:42 . . . Why you probably don’t have to worry that much about how to brand yourself
  • 4:54 . . . when beginners SHOULD focus on one topic
  • 5:30 . . . the niche ideas Berna’s juggling
  • 6:15 . . . how Jema’s website changed with new niches
    (and how many years it took)
  • 8:42 . . . how to start a new site… without starting a new site
  • 9:27 . . . what fans need to know about projects vs. what you need to know
  • 11:17 . . . why you don’t lose followers when you switch niches
  • 12:32 . . . how to talk about your many niches without sounding like a hot mess.
  • 14:59 . . . why you’re probably the only one who’s confused about your brand identity
  • 16:10 . . . why losing followers should make you happy
  • 17:58 . . . how many iterations Jema’s audience has stuck with her through
  • 19:56 . . . what your main goal should be as a creator
  • 22:29 . . . Berna’s homework
  • 23:38 . . . Berna remembers her last brand identity crisis
  • 25:09 . . . A technique to get niche-level results… without being forced into a niche
  • 28:26 . . . Berna’s biggest fail-of-the-moment
  • 29:26 . . . Jema’s biggest (airport!) fail-of-the-moment

Listen to Episode

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